ABOUT
(Hometown: Cayuga, Ontario)
Bruce F. Mehlenbacher was born into the world of drag racing, serving as Track Manager at Dragway Park for a decade and managing Cayuga Speedway for eight years.
After his family relinquished control of Dragway Park, Bruce co-founded Promark Motorsport International with John Massingbred in 1991, producing popular motorsport TV programs such as Raceline Motorsports Television on TSN.
Later, Bruce joined the North American Adventure as a Production Executive, contributing to ATV Adventures Television and Off The Dock Boating Adventures. In the early 2000s, he even delved into roles such as public relations for Frank Kimmel, the most successful driver in ARCA history.
Then, in 1998, Bruce founded JAJ Entertainment, a business specializing in independent consulting for motorsport and entertainment clients, a role he continues to manage today. He also initiated the Pro Modified Racing Association (PMRA), Quick 32 Sportsman Series, and the Pro Bike & Sled Series.
To this day, he still directs these Series and is heavily involved in the world of drag racing, carrying on his family’s legacy.